Mad River Taste is the local marketing program
supporting the makers and growers located in the valleys,
the hill farms and mountain forests along the Mad River.
Marketing has long been a crucial element missing from the
local food movement. Our area producers are skilled
farmers and artisans but lack the formal experience and,
frankly, the time to properly market their product.
By centralizing the efforts we can spearhead the outreach
and education of new customers by creating a recognized
mark of quality, along with promotional materials to
offload much of the heavy lifting needed to market
products both inside and beyond Vermont.
Mad River Taste Place
The Mad River Taste Place is the physical embodiment of
our effort to expand the marketing horizons of our makers
and growers. As the home for Vermont cheese, the
Taste Place is first and foremost an education and
tasting experience for all of the excellent products being
made in Vermont.
Not only is every Vermont Cheesemaker
represented, but cider, beer, meats, and all
manner of artisan hand made goods are available to learn
about, taste, and purchase. All made in Vermont, all
of the highest quality.
The taste place is a great opportunity to get acquainted
with Mad River Food Hub customers as almost all of our
customers demo and sell their products there.